Customer Satisfaction Score (CSAT) trigger distribution in Freshsales

This article will show you how to start measuring Customer Satisfaction Score (CSAT) via triggers - automated emails after a deal is resolved - in your Freshsales account.


In this article

Connecting Freshsales with Nicereply

1. Choose the CSAT metric in the “left menu” in your Nicereply account. Click on START CSAT. If you do not see the START CSAT button click on CSAT - Surveys - ADD SURVEY

2. From distribution options  choose TRIGGER

3. You’re on the app directory page now, click on Freshsales icon

4. In the next step add your Freshsales URL, (e.g. and your Freshsales API key. To get your API key click on your avatar icon in the top right corner > Settings > API settings >you can see your key here

Hit Connect and continue to activate your agents in the next step

5. Add your users from Freshsales to Nicereply by clicking continue. New users will get an automated email with login instructions from us. 

Trigger activation in Freshsales

6. You’re on the good way! The CSAT trigger is waiting for for activation.

7. You can  manage the trigger behaviour in “Trigger settings”. For example you can edit the number of hours after which trigger will be sent (hours after deal resolution - won/lost). When you’re ready hit the “active trigger” button.

Ticket field settings

You won´t find Nicereply ticket field in your basic Freshsales account setup. Therefore we need to add Nicereply ticket field to your Freshsales account.

In Freshsales go to Settings > Deal Modules > click Add field. 

Field label is Nicereply, Field type is number and this field is read-only. Don't forget to Save your new field. 

Good job!

Nicereply will utilise your existing integration with Freshsales and the workflow is follows:

  • After CSAT trigger activation Nicereply will start scanning the status of your deals on a regular basis
  • Nicereply will send the CSAT survey to the deal contact via email, with status won/lost and without deal update for 48 hours (by default)
  • Nicereply will collect the CSAT feedback and push it to Freshsales as a note, tag and the custom field value

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