What is Customer Effort Score (CES)
Customer Effort Score ™ 2.0 - How easy is it to do business with you?
Customer Effort Score is a metric used to evaluate how easy customers thought it was to get a resolution to their recent contact.
The idea is that customers enjoy doing business with companies that are easy to work with. After all, 96% of customers who've been through a high effort experience report being disloyal.
Why measure CES?
Like mentioned before, the idea of CES is that customers enjoy doing business with companies, that are easy to work with.
CES measures the amount of effort customers had to exert when dealing with your company.
How to measure CES?
CES is measured by surveying customers after the resolution of their conversation (usually 24 hours after a ticket is closed).
CES will then be the averages of these ratings.
What does a CES survey look like?