Customer Effort Score (CES) email template distribution in Kustomer

This article will show you how to start measuring Customer Effort Score (CES) directly in your Kustomer email template (signature).

You can either follow the integration video manual or follow the written documentation below the video.

Integration video manual

Written documentation


In this article

NOTE: every step is the article is the same for CSAT, NPS and CES

Connecting Kustomer with Nicereply

1. Choose the CES metric in the “left menu” in your Nicereply account. Click on START CES. If you do not see the START CES button click on CES - Surveys - ADD SURVEY

2. From distribution options choose EMAIL TEMPLATE

3. You’re on the app directory page now, click on Kustomer icon

4. In the next step add your Kustomer URL, (e.g. and your API key. To get your API key go to Settings > Security > API keys > New API key. You need to create new API key and add roles:, org.admin.write,, org.user.write. Make sure to set expiration date to "No Expiration"!

Hit Connect and continue to activate your agents in the next step.

5. Add your user from Kustomer to Nicereply by clicking continue. New users will get an automated email with login instructions from us.

Adding email template to Kustomer

6. You're on the good way! To collect customer feedback, you need to place Customer Effort Score into your Kustomer email templates. Now copy code for CES.

7. Now go to your Kustomer account > Settings >  Administration > Templates > Add new template. Select name for your new template, delete the predefined code and paste code for CES. Then click Save.

Don´t forget to go to your Nicereply account and click CONFIRM SETUP COMPLETION.

Good job!

Your email templates will now contain CES code and all collected ratings will be stored in Nicereply under CES tab.

And are pushed into your Kustomer ticket.

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