Customer Effort Score (CES) trigger distribution in Zendesk

This article will show you how to start measuring Customer Effort Score (CES) via triggers - automated emails after a ticket is resolved - in your Zendesk account.

You can either follow the integration video manual or follow the written documentation below the video.

Integration video manual

Written documentation


In this article

NOTE: every step is the article is the same for CSAT, NPS and CES

Connecting Zendesk with Nicereply

1. Choose the CES metric in the “left menu” in your Nicereply account. Click on START CES. If you do not see the START CES button click on NEW SURVEY button in the top left corner of the screen

2. From distribution options choose TRIGGER

3. You’re on the app directory page now, click on Zendesk icon

4. In the next step add your Zendesk URL, (e.g. and your Zendesk credentials (Email & Token). You need to insert the account owner email of your Zendesk account. 

Note: Make sure to insert the Zendesk account owner mail. This short video will explain who is the owner of your Zendesk account "Who is the owner of my account?".

To get your Zendesk API token:

  • Go to your Admin and click on the Zendesk Admin Center    
  • Then, in the "Apps and integrations" section click on Zendesk API
  • If disabled, enable the "Token Access" option 
  • Click on Add API Token button and use API token description “Nicereply” to create a new token 
  • Copy the API token (a long string of mixed chars & numbers) to your clipboard and hit “save”  
  • Go back to Nicereply and Paste the Zendesk API token 

Hit Connect and continue to activate your agents in the next step.

5. Add your users from Zendesk to Nicereply. New users will get an automated email with login instructions from us.

Trigger activation in Zendesk

6. You’re on the good way! The CES trigger is waiting for for activation.

7. You can manage the trigger behaviour in “Trigger settings”. When you’re ready hit the “activation” button.

When you're done editing your trigger settings click SAVE SETTINGS, hit the "activation" button, and activate your trigger to start distributing your surveys. 


By default, Zendesk will close your tickets after 96 hours by automation rule. You should know, that closed tickets can't be updated with Nicereply CES. Please make sure that the  period for ticket closing is at least 48 hours longer than the period after which Nicereply will send the CES survey.

Don't worry, you will always find all your CES ratings in Nicereply – no ratings will be lost.

Good job!

Nicereply will utilise your existing integration with Zendesk and the workflow is follows:

  1. After CES trigger activation Nicereply will start scanning the status of your tickets on a regular basis
  2. Nicereply will send the CES survey to the ticket requestor for all tickets created via Email channel, with status Resolved and without ticket update for 48 hours (by default)

  3. Nicereply will collect the CES ratings and push it to Zendesk as a note and the custom field value